Move Beyond: Cathay Pacific’s new brand concept – vision and culture
Reference
Move Beyond: Cathay Pacific’s new brand concept | Cathay
Move Beyond – Fact Sheet – Cathay Pacific
Cathay Pacific | What we stand for
2023_cx_annual_report_en.pdf (cathaypacific.com)
WHAT DO WE MEAN BY ‘MOVE BEYOND’?
Our ambition is to become one of the world’s greatest service brands in the way that we treat every journey as our customers’ most important journey, setting them up to make the most of everything that lies ahead.
We do more than just move people from A to B. We move them emotionally through our thoughtful service. We move them with meaningful experiences that we enable. Ultimately, we help them move forward in life.
Move Beyond represents our ambition to exceed expectations.
PURPOSE – WHY WE EXIST
TO MOVE PEOPLE FORWARD IN LIFE
(To move people forward in life through our ability to connect them to meaningful people, places and experiences.)
VISION – WHAT WE WILL BECOME
ONE OF THE WORLD’S GREATEST SERVICE BRANDS
CULTURE – HOW WE WORK TOGETHER
- THOUGHTFUL
We put customers at the centre of everything we do
We believe that happy employees lead to happy customers
We act lawfully, ethically and responsibly - PROGRESSIVE
We are forward-thinking, encouraging experimentation and learning
We value diversity of opinion and a constructive exchange of views
We are agile and ready to adapt to achieve our goals - CAN-DO
We overcome challenges together with positivity and determination
We trust and empower our people
We relentlessly create value and improve efficiency
STRATEGY – HOW WE ACHIEVE THE VISION
- OUR UNIQUE POSITION
Deep roots in Hong Kong
Proudly part of China
Connecting the world - OUR LINES OF BUSINESS
World’s best premium airline
World’s best travel lifestyle business
Asia’s best low cost carrier
World’s best air cargo carrier - OUR AREAS OF LEADERSHIP
Safety & operational excellence
Digital
Sustainability
Calendar
S | M | T | W | T | F | S |
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 |
8 | 9 | 10 | 11 | 12 | 13 | 14 |
15 | 16 | 17 | 18 | 19 | 20 | 21 |
22 | 23 | 24 | 25 | 26 | 27 | 28 |
29 | 30 | 31 |
Archives
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- June 2023
- May 2023
- April 2023
- March 2023
- July 2022
- May 2022
- April 2022
- August 2021
- April 2021
- March 2021
- February 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- September 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- June 2017
- March 2017
- January 2017
- December 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- March 2014
- September 2013
- August 2013
- March 2013
- September 2012
- August 2012
Categories
- AFTC training
- AGK – Airframe, Engine, System
- AGK – Instruments
- ATPL Knowledge
- Aviation
- Aviation English
- BAK
- BC Life in CTB
- Book Sharing
- Books of OSH
- Cathay Pacific
- CNY Trip 2019
- CNY trip 2020 (Malaysia)
- Coffee
- Communication
- Corporate Governance
- English Learning
- Environmental Management
- ERM (enterprise risk management)
- Excel
- First Step Summit
- Flight International (Magazine)
- Flight planning and Monitoring
- HKMA ADMS
- Human Performance and Limitations
- Introduction to OHS
- IT
- Korea Trip 2019
- Learn from aviation accident
- Legislative Context in OHS
- London + Paris 2013
- Macau @ Trip 2017
- Meteorology
- Microsoft Windows
- MOLDOVA CHALLENGE
- My Diaries
- My Travels
- Navigation
- Occupational Health and Safety (OSH)
- Operational Procedures
- Operations Management
- Organizational Behavior
- OSH English
- Power BI
- Preparation
- Principal of Flying
- Python
- Quality Management System (QMS)
- Radio Navigation
- Regulations, Rules and Practices
- Risk Assessment
- Road to be an airline cockpit crew
- Route Training
- Summer Trip 2018
- Taiwan trip 2016
- The life in VHHH
- The road to be a pilot
- The road to be a RSO
- Uncategorized
- Weight & Balance
- 學車 in CTB
- 私牌系列