Lesson 26 – Planning a product launch

April 27, 2018

Summary

Discussing and developing ideas for a product launch

The topic of this lesson is product launches. I have learnt how to :

  • prepare and present a launch plan for a product
  • focus on the use of linking words in presentations
  • learn about intonation used in signposting phrases.
[Signposting words – linking words]
  • Before we begin, let me just show you …
  • So, let’s start by taking about …
  • Right, the next thing I want to discuss is …
  • Okay …moving on to the most important point – the price …
  • First you set the alarm ….
  • When it goes off, press the snooze button.
  • Then, …. and …
  • Alright, I’ll give you a demonstration, later you’ll have a go with it.
[Flow for presenting a launch plan for a product]
  1. Good morning, everyone. Thank you for having me.
  2. I’m here to talk about …
  3. Before we begin, let me just show you sth / ask a question …
  4. So/Cool/Alright, let’s start by talking about …
  5. Right, the next thing I want to discuss is (price).
  6. Okay … moving on to the most important point, the function.
  7. Alright, I’ll give you a demonstration, and then you’ll have a chance to ask questions
  8. Later, you could have a go with it.

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[Thank you for having me / Thanks for having me] = Thank you for inviting me

[It looks (adj.) yet (adj.)] It looks hi-tech yet simple.

[come in] If a fashion or product comes in, it becomes available OR popular:
e.g Flared trousers first came in during the 1970s.
e.g Gear turbofan (GTF) for commercial airliner came in 2015 /2016

to be useful for a particular purpose:
e.g Keep it, it might come in useful.
e.g The money will come in handy when I want to travel.
e.g I usually keep few banknotes of US and EU in my wallet, in case on day I have to stay over and it come in useful.

If you receive money as income/salary :
Every bottom of month, when the money come in to my bank account, I feel just like on the Boxing day.

[wholesale 批發 (n.) v.s Retail 零售(n.)] e.g wholesale price v.s retail price

[go off] – 小心使用 ! – GO OFF also means STOP WORKING!
If a warning device goes off, it starts to ring loudly or make a loud noise:
e.g When the alarm goes off, press the snooze button.
e.g When the stall warning goes off, just keep release and release (or even little push) the control yoke forward.

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