{"id":8752,"date":"2024-07-22T21:15:19","date_gmt":"2024-07-22T13:15:19","guid":{"rendered":"https:\/\/tommykwan.com\/blog\/?p=8752"},"modified":"2024-07-22T21:40:48","modified_gmt":"2024-07-22T13:40:48","slug":"move-beyond-cathay-pacifics-new-brand-concept-vision-and-culture","status":"publish","type":"post","link":"https:\/\/tommykwan.com\/blog\/the-road-to-be-a-pilot\/move-beyond-cathay-pacifics-new-brand-concept-vision-and-culture\/","title":{"rendered":"Move Beyond: Cathay Pacific&#8217;s new brand concept &#8211; vision and culture"},"content":{"rendered":"<p>Reference<\/p>\n<p><a href=\"https:\/\/www.cathaypacific.com\/cx\/en_HK\/inspiration\/cathay-stories\/move-beyond-cathay-pacifics-new-brand-concept.html\">Move Beyond: Cathay Pacific&#8217;s new brand concept | Cathay<\/a><\/p>\n<p><a href=\"https:\/\/news.cathaypacific.com\/move-beyond-fact-sheet-233687\">Move Beyond &#8211; Fact Sheet &#8211; Cathay Pacific<\/a><\/p>\n<p><a href=\"https:\/\/careers.cathaypacific.com\/who-we-are\/what-we-stand-for\">Cathay Pacific | What we stand for<\/a><\/p>\n<p><a href=\"https:\/\/www.cathaypacific.com\/content\/dam\/cx\/about-us\/investor-relations\/interim-annual-reports\/en\/2023_cx_annual_report_en.pdf\">2023_cx_annual_report_en.pdf (cathaypacific.com)<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-container\"><iframe loading=\"lazy\" title=\"Cathay Pacific \u2013 Move Beyond\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/jZ966bDdL_A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3>WHAT DO WE MEAN BY \u2018MOVE BEYOND\u2019?<\/h3>\n<p>Our ambition is to become one of the world&#8217;s greatest service brands in the way that we treat every journey as our customers&#8217; most important journey, setting them up to make the most of everything that lies ahead.<\/p>\n<p>We do more than just move people from A to B. We move them emotionally through our thoughtful service. We move them with meaningful experiences that we enable. Ultimately, we help them move forward in life.<\/p>\n<p>Move Beyond represents our ambition to exceed expectations.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">PURPOSE &#8211; WHY WE EXIST<\/span><br \/>\nTO MOVE PEOPLE FORWARD IN LIFE<br \/>\n(To move people forward in life through our ability to connect them to meaningful people, places and experiences.)<\/p>\n<p><span style=\"text-decoration: underline;\">VISION &#8211; WHAT WE WILL BECOME<\/span><br \/>\nONE OF THE WORLD\u2019S GREATEST SERVICE BRANDS<\/p>\n<p><span style=\"text-decoration: underline;\">CULTURE &#8211; HOW WE WORK TOGETHER<\/span><\/p>\n<ol>\n<li><span style=\"color: #ff0000;\"><strong>THOUGHTFUL<\/strong><\/span><br \/>\nWe put customers at the centre of everything we do<br \/>\nWe believe that <strong>happy employees lead to happy customers<\/strong><br \/>\nWe act <strong>lawfully<\/strong>, <strong>ethically<\/strong> and <strong>responsibly<\/strong><\/li>\n<li><span style=\"color: #ff0000;\"><strong>PROGRESSIVE<\/strong><\/span><br \/>\nWe are <strong>forward-thinking<\/strong>, encouraging <strong>experimentation and learning<\/strong><br \/>\nWe value diversity of opinion and a <strong>constructive exchange<\/strong> of views<br \/>\nWe are <strong>agile and ready to adapt to achieve our goals<\/strong><\/li>\n<li><span style=\"color: #ff0000;\"><strong>CAN-DO<\/strong><\/span><br \/>\nWe <strong>overcome challenges together<\/strong> with <strong>positivity and determination<\/strong><br \/>\nWe<strong> trust and empower our people<\/strong><br \/>\nWe relentlessly create value and improve e\u001efficiency<\/li>\n<\/ol>\n<p><span style=\"text-decoration: underline;\">STRATEGY &#8211; HOW WE ACHIEVE THE VISION<\/span><\/p>\n<ol>\n<li>OUR UNIQUE POSITION<br \/>\nDeep roots in Hong Kong<br \/>\nProudly part of China<br \/>\nConnecting the world<\/li>\n<li>OUR LINES OF BUSINESS<br \/>\nWorld\u2019s best premium airline<br \/>\nWorld\u2019s best travel lifestyle business<br \/>\nAsia\u2019s best low cost carrier<br \/>\nWorld\u2019s best air cargo carrier<\/li>\n<li>OUR AREAS OF LEADERSHIP<br \/>\nSafety &amp; operational excellence<br \/>\nDigital<br \/>\nSustainability<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Reference Move Beyond: Cathay Pacific&#8217;s new brand concept | Cathay Move Beyond &#8211; Fact Sheet &#8211; Cathay Pacific Cathay Pacific | What we stand for 2023_cx_annual_report_en.pdf (cathaypacific.com) &nbsp; WHAT DO WE MEAN BY \u2018MOVE BEYOND\u2019? Our ambition is to become one of the world&#8217;s greatest service brands in the way that we treat every journey<a class=\"read-more \" href=\"https:\/\/tommykwan.com\/blog\/the-road-to-be-a-pilot\/move-beyond-cathay-pacifics-new-brand-concept-vision-and-culture\/\" title=\"Read More\"> <span class=\"button default\">Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,77,76,10],"tags":[],"class_list":["post-8752","post","type-post","status-publish","format-standard","hentry","category-aviation","category-cathay-pacific","category-preparation","category-the-road-to-be-a-pilot"],"_links":{"self":[{"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/posts\/8752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/comments?post=8752"}],"version-history":[{"count":7,"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/posts\/8752\/revisions"}],"predecessor-version":[{"id":8770,"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/posts\/8752\/revisions\/8770"}],"wp:attachment":[{"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/media?parent=8752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/categories?post=8752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tommykwan.com\/blog\/wp-json\/wp\/v2\/tags?post=8752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}